BMW i8 and i3

My roles: Concept, creative direction

Two films made at The Telegraph in partnership with BMW to promote its i8 and i3 cars. The brief was primarily to generate sales leads, but also to inform The Telegraph’s audience these are no longer concept cars, they’re real and available now.

Fronted by Jodie Kidd, the films are made to reflect the different personalities of each car and its features. The i3 is an urban car designed and built for getting around town, whereas the i8 is the fastest hybrid car BMW have ever made — it deserves to be test driven on the fastest racetrack in the UK.