My roles: Creative direction, art direction
A selection of social posts for American ice cream brand, Halo Top.
We were originally tasked with launching Halo Top in the UK, our work included localised creative direction and tone of voice before executing that on set to create bespoke social-specific imagery. The result is bold and striking graphic compositions, celebrating the unique flavours or the feeling associated with a delicious low-calorie, high-protein ice cream.
Created at Publicis Media on behalf of Halo Top.
Some tease posts created to generate excitement and speculation around new flavours ahead of their introduction to UK stores: