Head & Shoulders Mythbusters
My roles: Concept, scripts, creative direction
Fun and irreverent animated short films made in partnership with Head & Shoulders and hosted online at telegraph.co.uk/headandshoulders. These are designed to help men be the best they can by lifting the lid on some common misconceptions.
The original brief was to film talking head interviews with relevant experts from The Telegraph’s editorial team, my role therefore was to conceive and develop this new direction and sell it back to the client. I used the same Telegraph talent to advise on the scripts, and directed the animation to keep them short, funny and above all, shareable. I was also responsible for the design direction of additional content such as the infographic below.