IPC Content explainer film

My roles: Concept, design and animation.

A short film introducing IPC Content, a new branded content strategy from IPC Media. I worked directly with the team at IPC to develop and design this before animating it. We worked especially hard to create a narrative and visual structure that didn’t rely on stats or sales figures or even previous IPC content, allowing for a fresh and engaging piece of content in itself.

This will be used by IPC to lead presentations and pitches to media partners and major brands.