Mahou beer

My roles: Creative direction and project lead

Commissioned by Carlsberg Group to introduce its Spanish label, Mahou, to a UK audience. Featured on, the brief had two purposes. Firstly consumer-focused, to align Mahou beer with Spanish Gastronomy. Secondly for Mahou to use as a b2b product aimed at restaurants and bars.

The series sees three tapas chefs from across the UK taking it in turns to host each other at their restaurants. In each film they create tapas dishes specifically as a paring with Mahou beer.