Michelin CrossClimate

My roles: Concept, creative direction and script

Animated explainer film for Michelin. Voiced by former Stig, Ben Collins, this film is designed to introduce Michelin’s revolutionary new Cross Climate tyre. It’s the world’s first to be certified as safe in snowy conditions as well as on dry roads, essentially the world’s first certified all-weather tyre. The idea therefore, was that the tyre remains the only consistent in this video, whilst the weather and driving conditions continuously change around it.