My roles: Concept, script & creative direction
Promo film created to launch a new home-security camera from Neos Insurance, backed by Aviva.
We decided very early that this needed to be positioned as approachable and friendly, it is internet enabled camera inside your home after all. We also knew the price to features/quality ratio was the main selling point (this camera costs around 20% of comparable products on the market).
The solution was to create desire for the product by crafting a charming and affable personality with a breezy and upbeat overview of the amazing specs and capabilities. We deliberately held the price reveal until the very end, allowing us to build the expectation of a far higher price, which, made the actual price reveal feel even more amazing.
Made at Publicis Media for Aviva and Neos Insurance.