Old Mutual Retirement Planning

My roles: Concept and creative direction

A series of animated explainers made at The Telegraph for Old Mutual as part of a branded content campaign. These films were commissioned to provide clear and informative retirement guidance for the often bewildering investment options available to retirees.

My challenge, as ever with projects like this, was to convey the desired information in a clear and concise way. Abstract concepts like ISAs and bonds are notoriously difficult to explain, my solution was a series of refined and well-paced animated films structured as a question from a layman (a proxy for the audience) directed a credible expert (Old Mutual). The voice over is as conversational as possible, whilst allowing the picture to do the hard work beautifully animated visual metaphors which ground the abstract nature of the conversation.