Schwartz ITV Sponsorship Idents

My roles: Concept, creative direction

Six idents created at Publicis Media as part of Schwartz’s sponsorship of ITV’s This Morning Food.

The idents feature recipes using the Schwartz products as stylised films. A fast edit featuring slow motion, dynamically framed shots and visceral sound design make these idents as immersive and engaging as possible, whilst showcasing Schwartz’s passion in cookery.