Shell V-Power Nitro+ Diesel
My roles: Concept, creative director, project lead
This case study documents the hero piece from series of films for The Telegraph in partnership with Shell V-Power Nitro+ Diesel. It was shortlisted for Best use of Content at the 2016 MediaWeek awards.
Since this was a campaign led by video content, my role was integral from winning at pitch stage to developing concepts, through to final delivery. I commissioned and worked with different directors, overseeing a consistent level of quality throughout.
The hero content was The Telegraph’s first ever 360° film, it was also the first use of branded 360° video by a UK news brand. You can view it here (Chrome, Opera, Firefox, or Internet Explorer, Android, YouTube app on iOS):