Spark launch film

My roles: Concept and creative direction

Spark is The Telegraph’s creative commercial department. It represents a company-wide commitment to helping brands grow — by supercharging creative ideas with industry-leading data insight.

I was tasked with conceiving and directing the brand positioning, the name and the visual identity. I was also responsible for overseeing the integration and usage across multiple platforms and media for the product launch and sustain.

This is the launch film, designed to introduce the identity and the methodology behind Spark: creativity fused with data insight.