Specsavers Umpire Challenge
My roles: Concept development & creative direction
A co-branded HTML game created in association with Specsavers to celebrate its sponsorship of the Ashes 2015 umpires.
The browser-based game puts our audience in the umpire’s shoes and asks whether each delivery was out or not out. I was responsible for developing the concept and structuring the game’s structure and content. This campaign won Manning Gottlieb OMD the Newsworks Planning Award for best content partnership.