My roles: Concept and creative direction
A series of animated films designed to bring a roundtable discussion to life whilst offering SME advice on developing a more integrated and cost-effective approach to business energy strategy. These were commissioned by SSE and featured as part of a content campaign on telegraph.co.uk
The original brief was to create content from a roundtable discussion featuring various experts as they discuss specific business sectors and the energy challenges they face. Although this is very interesting to listen to, it’s not especially interesting to watch. My solution was commission motion graphics to bring the conversation to life, using clean and simple visual metaphors to help communicate abstract concepts.
I was also responsible for the creative direction of additional content for print and digital, creating a consistent tone of voice throughout the campaign no matter what format or media.