My Story

I’m a creative production leader with over twenty years’ experience making multi-channel digital marketing content. I’m design-focused and strategically astute. I combine expertise in creative direction and production execution to make world-class content.

I’ve shot on location in five continents and worked on countless regional and global campaigns. I’ve led teams to win several awards and I’ve spoken at plenty of events.

I’m currently the UK Head of Creative and Production at Publicis Content, part of Publicis Groupe. We conceive and produce paid and owned multi-channel content at global and local scales, using a combination of manual craft and machine automation, leveraging both on-shore and off-shore talent. We work with clients of all agencies within Publicis Groupe, from local challenger brands to global category leaders. I’ve tripled annual revenue since starting in 2017.

In 2014 The Telegraph headhunted me to join as Creative Director of Video. I was responsible for creative leadership of all commercial and premium editorial video content. I rebuilt the team and transformed working practices to almost triple revenue whilst winning several awards.

In 2008 I became a freelance designer/director. I made B2C and B2B marketing content for agencies, brands, and publishers. I wrote creative, directed shoots, designed assets, and managed production. Clients included Time Inc., Manning Gottlieb OMD, Ogilvy, Topman, The Telegraph, Soho House, Paul Smith and Coca-Cola. I also made a lot of global marketing and pitch films for Omnicom Media Group and Dentsu Aegis Network.

During this time I also taught and lectured on the BA (Hons) Graphic Media Design, BA (Hons) Design for Advertising, and the MA Branding & Identity courses at London College of Communication.

I started my career in 2003 co-founding and co-running a design studio. I directed music videos and designed record sleeves for artists and labels such as Paul Weller, Manic Street Preachers, Bloc Party, Sony BMG, Universal, Rough Trade, and EMI.